Laura McGuire, Saligent CEO

Colorado Springs, Colo. (PRWEB) December 07, 2011

James Obermayer, executive director of the Sales Lead Management Association (SLMA), announced the results of the voting for the Most Influential People in Sales Lead Management in 2011, with Laura McGuire, CEO of Colorado-based Saligent, taking top honors. “I personally know many of the phenomenally talented nominees,” said McGuire. “Just to be named alongside them is a big achievement, so to receive the most votes gives us much to celebrate!”

Obermayer said, “These winners are recognized by their industry peers as multi-dimensional sales and marketing experts who give unselfishly of their time as speakers, teachers, and writers. They are power players in marketing and lead generation and come from many diverse disciplines including CRM and marketing automation software, telemarketing, direct marketing, and publishing.”

“I’ve known Laura’s companies since the 1990s,” said Obermayer. “Saligent is a rare breed of solution provider who covers the sales lead management landscape from process design and consulting to providing and configuring their proprietary and third-party web applications to executing their clients’ integrated marketing campaigns — whether online, phone-based or using print media.”

Saligent client and co-founder of STORServer John Pearring, said, “Laura and Saligent definitely have our vote! We’ve been impressed with how quickly and effectively they’ve helped us model and install our new lead management process. Their expertise has led to promising results and an increased confidence in our lead management investments.” Pearring adds, “Saligent demonstrates a true passion for treating our prospects right as well as helping make our sales staff as productive as possible.”

About Saligent

Saligent works with aspiring U.S. companies to establish proven processes in Sales Lead Management that ensure a steady flow of prospects that are “ready-to-buy.” The company provides a comprehensive solution empowering its clients with state-of-the art business processes, the web tools that automate them, and the skilled staff to execute any or all program elements. Saligent quickly and cost effectively installs business capabilities that have immediate impact on its clients’ revenue generating initiatives. They do this without clients needing to add sales staff or increase marketing budgets and, in fact, help them improve return on existing investments. For more information: http://www.Saligent.com, Nathan Fisk, nfisk(at)saligent(dot)com, 719-359-1244.

About the Sales Lead Management Association

The Sales Lead Management Association helps companies understand the critical business process of managing sales leads. The SLMA provides a comprehensive website and hosts its weekly SLMA Radio program. Membership in the SLMA is free. For more information about SLMA, call Sue Campanale at 714-637-6989.

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Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Long Island Landscaping

Long Island, NY (PRWEB) December 07, 2011

To say that Castle Landscaping is just another landscaping company on Long Island is a gigantic misinterpretation. Not only do they offer in depth lawn and exterior home maintenance, add masonry, pool installation, driveways, walkways, patios and even construction to an already long list. Unlike many landscaping companies on the local level, Castle Landscaping just announced the launched of a very large in depth website where viewers and prospective buyers can get free estimates and look at some of their previous work. This interactive website has a lot of tools for homeowners to get a better idea of who they are hiring. For instance, the website has photo galleries & videos broken down into service categories that Castle Landscaping offers. Each photo gallery has before and after pictures showing new potential clients what Castle Landscapes can do to a homes exterior. The website also gives customers a step by step process on what to expect when hiring Castle Landscapes so their are no surprises. One of the most important new features of the website is the free consultation form, this gives the homeowner the ability to fill out a form and give specific details about their project so that Castle Landscapes can plan out an approach for their meeting. Castle Landscapes prides themselves on preparation.

Customers can also send Castle pictures of their home through the website so they can make suggestions on what to do with the property. Lastly a bio about Castle Landscapes to give clients a history, they also have a testimonials page where past satisfied customers have left their kind words and pictures. Castle Landscapes urges homeowners to view their new website to have this experience. The website was designed by Long Island Web Design Company, Benjamin Marc. In a recent press release owner of Benjamin Marc Anthony Savino stated, “Working with Michael from Castle Landscapes has been great; I hope to work with him in the future and wish him success with the new website”.

A little about Long Island Landscaping Company, Castle Landscaping

Hiring a landscaping company on Long Island seems very difficult. With companies spurting up almost everywhere, as home owners it seems like an impossibility to choose the right company. Many landscapers preach excellence, but few hold the resources to carry out excellence on a regular basis. With years of experience in pool installation and design, Castle Landscaping does much more than just mow laws trim hedges. They can and have transformed backyards, giving you the increased home value and the kids a lot of fun, and not to mention wonderful, zero-impact exercise for everyone.

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©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Coventry, RI (PRWEB) December 06, 2011

Preventure, a global corporate wellness company providing companies the financial and cultural benefits of a healthier workforce, announced it will deliver its wellness programs to HealthNow New York Inc.’s 425,000 commercial members beginning Jan. 1, 2012. HealthNow members will benefit from the most comprehensive and intuitive wellness technology available to make healthy lifestyle choices easier.

Preventure will provide HealthNow members with access to its expanded WellHealth Web Portal and complete mobile wellness toolkit. Members will have immediate access to convenient mobile applications enabling members to use their smart phones to track exercise, monitor eating habits, check restaurant meal choices, and more – anytime, anywhere. Mobile convenience will help make healthy choices easier for HealthNow members. This technology, developed with Preventure’s partner PureWellness, a leader in wellness technology, will also allow HealthNow members access to a web-based personal wellness dashboard, a variety of online workshops, fun wellness challenges and tools, and more. HealthNow will also offer an additional option for smart phone apps that can automatically track member’s steps and/or physical activity right from their phone.

HealthNow members will also have access to Preventure’s Smart Health Advisor, which is one of the most successful engagement tools available. Empowering individuals to take charge of their health and well-being, Smart Health Advisor integrates a health assessment with workshops, coaching and disease management into a platform for members. The system has the ability to take participant biometrics and responses to the HRA and direct participants to follow-up tools and support based on their specific health risks. Using a proprietary formula to determine the three highest health risk factors, members are provided a variety of options to find the health improvement route that works best for them, including web-based tools and live support including interactive dietician and personal trainer Q&A.

David Pickering, founder and CEO for Preventure, said, “Preventure is excited that HealthNow’s 425,000 members will have access to our innovative ways to help people realize their wellness goals. In the end it’s all about engagement and providing personal support coupled with convenient online and mobile resources helps us engage more people in our wellness programs. Ultimately we expect this to mean more HealthNow members leading happier, healthier lives.”

“Engaging our members in wellness-related activities and providing them the tools to reach their fitness goals has always been a core focus for HealthNow,” said Karen Blount, vice president, Health Care Services at HealthNow. “Our partnership with Preventure will further diversify our wellness offerings and empower our members to proactively improve their overall health through a host of interactive applications.

About Preventure

Preventure is a global provider of corporate wellness and health improvement programs specializing in comprehensive fitness and wellness benefits designed to improve health and productivity and decrease health care costs. Preventure helps corporations and health insurers understand, predict and control health risks and related costs. For more information contact Laura Walmsley at 1.888.321.4326 or info@preventure.com.

About HealthNow New York Inc.

HealthNow New York Inc., which is comprised of four health benefit companies that include BlueCross BlueShield of Western New York, BlueShield of Northeastern New York, HealthNow Administrative Services and Brokerage Concepts, Inc., offers a full range of insured, self-insured, and government programs and services covering businesses, families, and individuals, as well as life and disability coverage, dental and vision plans, and stop-loss coverage. The company’s plans also include access to fitness, nutrition, wellness, stress management, and other options that engage members in their health.

Since their first division opened in 1936, HealthNow New York Inc. has helped millions of people gain access to outstanding health care. Today, they are focused on improving quality and outcomes through strengthened alliances with members, providers, and third-party partners.

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Web Matrix

Anaheim, CA (PRWEB) December 06, 2011

Lunarpages Internet Solutions, a leading specialist in the hosting and cloud computing industry has announced that the company is supporting the Microsoft WebMatrix development platform for Microsoft Windows Server 2008 R2 users. WebMatrix is an all-inclusive tool that is geared to support developers to customize, create, and publish websites.

Lunarpages customers will be able to:

    Develop using apps like WordPress, Joomla!, Drupal and Umbraco
    Deploy ASP.NET and PHP apps on the same server
    Support MySQL and Microsoft SQL Server databases

“The Microsoft WebMatrix solution allows our clients to capitalize on an easy-to-use tool set for web development,” said Johnny Perales, Vice President of Sales for Lunarpages. “Our relationship with Microsoft allows us to enhance our current offerings and provide our customers with additional solutions.”

“WebMatrix provides the tools and features Lunarpages customers need to build great websites quickly and easily,” said Gavriella Schuster, general manager, U.S. Server Marketing & Operations, Microsoft Corp. “By integrating WebMatrix into its offerings, Lunarpages is demonstrating a commitment to providing its customers with powerful, flexible web development capabilities.”

Lunarpages understands that developers who use a variety of platforms want to take advantage of the WebMatrix benefits, so customers will now be able to add WebMatrix to any new Dedicated Server and Virtual Private Server Pro running Microsoft Windows Server 2008 R2 as the operating system. Customers will be able to select this offer and receive price parity with the current Linux offering for up to six months.

About Lunarpages Internet Solutions

Lunarpages is a leading provider of managed hosting services with over 150,000 customers, providing secure, reliable and compliant IT infrastructure and management for some of the world’s most demanding enterprises. Founded in 1998, Lunarpages is a growing, profitable business run by a seasoned management team with experience in delivering hosting solutions including colocation, managed services and cloud hosting services. Lunarpages’ suite of services are designed for organizations seeking scalable, secure, robust and enterprise-grade hosting solutions that can be quickly provisioned or tailored to meet unique requirements. Backed by its commitment to deliver a “customer first” solution, Lunarpages Internet Solutions consistently delivers an experience that exceeds customers’ expectations.

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FASO Logo

San Antonio, TX (PRWEB) December 06, 2011

Clint Watson, the founder of FineArtStudioOnline (FASO), a company which specializes in creating elegant, yet functional websites for artists, is announcing the release of yet another tool to keep visual artists ahead of the curve.

“The core belief of FASO and of the more than 5,700 artist members who share our vision is, simply, that ‘Sharing Art Enriches Life’(sm). Today we put further meaning to those words by launching our Daily Art Show product and opening our audience of more than 26,000 art lovers to all of our members. Simply put, you can now put your art in front of 26,223 known art aficionados tomorrow, for free, even if you’re not a current FASO member. All you have to do is sign up for a free trial account and upload your art,” says Watson, a self-proclaimed art fanatic.

This new feature was quietly rolled out, tested, and refined starting three months ago. So of course, all existing FASO already benefit daily from Daily Art Show.

Watson goes on to say, “While many online artist website providers continue to try to ‘wow’ artists with a confusing maze of unnecessary technical features, we believe that more features means more complexity. And it’s our firm belief that artists need more quality and less complexity in their lives. We don’t want to give you an endless list of buttons to push, and checkboxes to check, we want you to put your art in front of people — it enriches their lives — and yours.”

While many artist website providers continue to boast how highly they rank in search engines, or how much traffic their websites receive, FASO strives to share art with people who matter. These 26,223 art lovers consist of subscribers to FASO’s various email newsletters: FineArtViews, InformedCollector, and BrushBuzz. Each day FASO compiles new artwork loaded into their network and creates a virtual daily art show of new artworks. This daily art show is featured in each of those newsletters.

Watson says he drew upon his 16 years of experience as a gallery operator while conceptualizing and designing the Daily Art Show program. “I wanted our solution to be something that really works. I sold art for 16 years, I’m an art collector myself, my friends are art collectors. I know how people buy art. And they don’t buy it buy typing ‘contemporary art’ into a search box. Why then, do some providers of online services for artists continue to stress how highly they rank in search engines, or how much traffic their websites receive? What difference does that make to your art career?”

The Daily Art Show program is currently reaching 26,223 email subscribers daily. These people can view the new artwork directly in their inbox. The Daily Art Show page is receiving approximately 500 visitors a day with virtually all of those people clicking through to the Artist’s individual portfolios.

“I was just checking my FASO site today and noticed new visitors from your “daily art show”. Thanks, very pleased to see that my work is getting put out there.” – Charles G. Smith, artist.

About FineArtStudioOnline

A San Antonio-based company, FineArtStudioOnline has been supplying artists with the tools to sell art online for the past decade. FASO has made a tradition of keeping artists abreast of emerging technologies, as evidenced by its timely integration of Facebook, blogging, email newsletters, SEO-friendly web design, mobile-ready websites for artists and now, the automatic sharing of members’ art.

Contact:

FineArtStudioOnline

Clint Watson, 210-858-6218

clint(at)praxistechnology(dot)com

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(PRWEB) December 06, 2011

dogIDs, a leading provider of personalized designer dog collars, custom dog tags, dog beds and dog leashes, has announced its Holiday 2011 Special of the Week: Nylon ScruffTag Personalized Dog ID Collars. These new patented dog IDs have quickly become a customer favorite amongst the company’s vast array of personalized dog ID collars.

These adjustable, heavy duty yet silky smooth nylon webbing collars feature a personalized nameplate and side release buckle. Additionally, the collars are the perfect combination of safety and style: The side release military grade plastic buckle makes it extremely easy to take the collar on and off. The personalized nameplate offers owners the security of knowing their dog has proper identification at all times. The nameplate is contoured to fit the curvature of a dog’s scruff.

Introduced earlier this fall, the Nylon ScruffTag Personalized Dog ID Collars have become top sellers for a number of reasons, including their high quality and wide array of vibrant color choices. Additionally, owners report that they like that dogs can’t chew off the ID tag and that there are no “jingly” or noisy tags.

As a ScruffTag Collar, the collar’s personalized nameplate sits perfectly – and comfortably – on the back of a dog’s neck at all times for easy identification. The adjustable sliding nameplate has a locking slider on each side to ensure the nameplate stays in the desired position.

“Week after week, the Nylon ScruffTag Personalized Dog ID Collars remain at the top of our ‘Top Sellers’ list,” says Clint Howitz, pack leader and president of dogIDs. “The collar makes a great gift, and with a matching nylon lease, you can’t go wrong!”

These handmade dog collars – made in the USA of colorfast, double braid webbing material – are available in 14 vibrant colors, as are the matching leashes. The personalized dog ID collars are available in five sizes, and the dog leashes are available in four. Strong yet comfortable, the collars feature a corrosion-resistant brass buckle and D-ring as well as an anodized aluminum ID name plate for engraving. dogIDs’ personalization process utilizes laser engraving that is guaranteed for the life of the dog. Up to five lines of information, with a choice of 14 font styles, can be engraved on the collar’s nameplate.

QR Code ScruffTags that take advantage of today’s smartphone technology are also available. The ID collars include a unique web address and engraved QR code, the latter which can be scanned with any smartphone, including iPhone, Android, BlackBerry, Microsoft Windows Mobile and more.

Additionally, dogIDs is offering Secret Santa Specials that enable customers to save more than 20 percent on select products and gift packages, including dog boots, sweaters, outdoor dog bundle packages, and playful dog bundle packages. Customers can join the dogIDs newsletter list and receive an additional 10 percent off. dogIDs offers flat-rate shipping of $ 2.95 for pet ID tags and $ 6.95 for all other products.

About dogIDs

Since 1999, dogIDs has been producing personalized dog collars, custom dog tags and unique pet ID tags. In addition to its wide selection of handmade designer dog tags, the company also offers other distinctive dog accessories, including custom leather dog collars, embroidered dog collars, designer dog collars, dog leashes, dog harnesses, dog apparel, dog beds, dog safety and health products, electronic bark collars, electronic dog training collars and many more high-quality accessories for dogs. Visit http://www.dogIDs.com or call 800-720-TAGS (8247) for more information.

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©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Vancouver, WA (PRWEB) December 06, 2011

After almost a decade in wait, today the most anticipated new domain name hits the Internet. The biggest domain introduction since the successful launch of .CO in July 2010, .XXX is already making industry waves, pre-registering over 80,000 domains in its early “sunrise” phase. Industry leading, ICANN accredited registrar Domain.com expects those numbers to skyrocket when .XXX officially goes live December 6th.

The .XXX domain was created primarily for the adult entertainment business. The nature of .XXX’s availability however has greater implications for the entire online community. Just like previous domain introductions, businesses and individuals that want to protect their brands and reputations need to defensively register .XXX domains. If registered for brand or personal protection, .XXX domains won’t resolve to a live website. The only domains that will resolve to a live website are those owned by members of the adult sponsored community.

Domain.com recommends individuals and businesses don’t wait past December 6th to secure their .XXX domains. .XXX domains will be offered on a first come, first served basis. Based on past domain introductions, the .XXX inventory is expected to go quickly. Domain.com is offering .XXX domains for just $ 84.99/yr., one of lowest prices on the web.

To secure a .XXX domain, visit http://www.domain.com/domains/tlds_xxx.php

About Domain.com

Helping entrepreneurs become successful online since 2000, Domain.com offers high quality, reliable Web hosting and domain name registration services at the most affordable prices in the industry. Domain.com’s full range of solutions to create and market websites includes web hosting, VPS hosting, Email, SSL certificates, website design, and email marketing. For more information visit: http://www.domain.com.

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©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

BellisimaHandbags.com Affordable Purses Online

Naples, FL (PRWEB) December 06, 2011

Marcia Dunnigan and Kathy Petersen of Insider Tips, Inc., founders of the popular Bellisima-Designer-Handbags.com website, announce the arrival of their BellisimaHandbags.com online store. BellisimaHandbags.com is different than most web based stores because of the care given to selecting high quality, affordable brand name handbags. The inventory includes only up to date fashionable handbags and purses. The online store also features new handbag designers who have strikingly beautiful products. One such company is Grab-A-Bag brand name handbags who create and make their incredible soft cloth purses here in the U.S.A.

Marcia and Kathy incorporated their readers’ suggestions in the design of their Bellisima-Designer-Handbags.com website. This is an informative fact-filled website focusing on women’s love for the purse as a popular and needed small suitcase for all the many items a woman needs during a given day. Kathy Petersen, President, explains, “Our readers want a designer look but not at an extravagant designer price. They love reading about all the exclusive handbag designers in today’s fashion world and dream about owning a Fendi, Gucci or the coveted YVL tote bag but most realize it’s only a dream. We promote the idea that it is best to buy authentic designer handbags, or to choose a purse from the many quality brand name handbags that are in the market place, keeping in mind that there are different price ranges to fit all budgets.”

BelissimaDesignerHandbags.com provides insights about the great vintage designers such as Chanel and new up-coming designer handbag purses such as Kooba. The online store at BelissimaHandbags.com showcases over 700 purses online. One of their most popular handbag brands is Floto Imports based out of New York City. These beautiful luxury leather handbags are handmade with Italian leather throughout Italy. “It’s unbelievable the affordable prices of these exquisite purses. When we found this company we felt we were honoring our readers’ desire for quality designer purses at affordable prices,” says Marcia Dunnigan, Vice President.

One objective BellisimaHandbags.com has is to offer a more complete online shopping experience by selectively choosing every purse by the quality of the manufacturer; the affordability of the purses and the design being fashionable as well as functional. The design of the store itself is easy to navigate and all the handbags are displayed in a pleasant and beautiful way. BellisimaHandbags.com customers are enjoying a positive shopping experience with the assurance that Marcia and Kathy stand by what their company promotes.

For more information, visit their informative handbag online magazine at http://www.BellisimaDesignerHandbags.com and be sure to visit its companion on-line store at http://www.BellisimaHandbags.com.

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Extensis Logo

Portland, Ore. (PRWEB) December 05, 2011

Extensis®, a division of Celartem Inc., today announces that three leading magazine publishers are using Extensis Universal Type Server® to manage and distribute fonts to their publishing groups across the globe to secure font compliance across their organizations.

Font license agreements are just as strict as other software license agreements and come with substantial legal implications for misuse. NBC was recently served with a lawsuit for $ 2 Million by the Font Bureau Inc. (Brooklyn Office of the U.S. District Court, Case 1:09-cv-04286-SLT-JO), a typographic design firm, which alleges that the network infringed the firm’s fonts in marketing material used to promote its shows.

Companies across the world rely on Extensis Universal Type Server to ensure font compliance and avoid these costly oversights.

Washingtonian Magazine, MetroCorp (publisher of Philadelphia Magazine and Boston Magazine) and Future Publishing have all recognized the benefits of a server-based solution over decentralized font management solutions in ensuring font compliance.

Ed Haynes, IT Customer Services Manager at Future Publishing states, “We publish over one hundred titles and Universal Type Server gives us consistency across all of them and provides us with font usage reporting, which is essential for us to monitor our compliance.”

As font use is a key element in the day-to-day running of these publishers, a system that ensures consistency and efficiency without inhibiting creativity is vital.

Colin McSherry, Associate Art Director/ Mac Tech Support at Philadelphia Magazine agrees, “Universal Type Server allows us to delegate a large portion of font management responsibilities to a server that monitors font compliance.”

According to Paul Chernoff, Director of Information Technology at Washingtonian Magazine “Universal Type Server makes it easy for The Washingtonian to distribute fonts used only for a specific article. Recording the font license directly in the Type Server ensures that we don’t accidentally exceed the font’s license.”

Chernoff added, “Before we had Universal Type Server, we always bought licenses for our entire staff; Type Server has made it possible to buy fewer licenses by making font management easier.”

To learn how to keep your creative workflows safe and legal with effective font management, join Thomas Phinney (@thomasphinney), Extensis Senior Product Manager for Fonts and Typography, for this webcast recording that takes an insightful look into the world of font licensing.

About Universal Type Server

As the developer of the original font server on the market, Extensis has been perfecting the technology for over a decade. Many companies don’t realize that font license agreements are just as strict as software license agreements and come with substantial legal implications for misuse. High visibility companies, from entertainment to publishing, have been sued over font violation issues. Companies across the world- in industries from Publishing to Retail- rely on Extensis Font Server Technologies to securely manage their font libraries.

Product Highlights:

    Font Usage Reporting: View the number of seats in use for any font at any given time, and export the data.
    Font License Enforcement: Track license information and limit the access to any font at any usage level.
    Seamless Server Failover: Keep working even in cases where catastrophic events prevent access to your primary Universal Type Server.
    Robust Client Creativity Tools: ‘Find Similar’ fonts, exportable previews and Auto-activate within Adobe® Creative Suite applications including InCopy and Photoshop.
    New Adobe® InCopy® Support: Editorial users now have access to precise font auto-activation through plug-ins for Adobe InCopy CS4 and CS5.

Pricing and Availability

Extensis’ latest release, Universal Type Server 3, is available in 3 versions: Lite, Professional and Enterprise. Upgrades from Universal Type Server Professional 2 to Universal Type Server Professional 3, including client upgrades, are available free-of-charge to existing Universal Type Server Professional customers under a current annual service agreement (ASA). Universal Type Server Lite has an estimated retail price of US $ 1395, with an upgrade price of $ 698 US. Pricing for Professional and Enterprise editions is available from Extensis corporate sales.

Universal Type Server is available in English, French and German.

To learn more about Universal Type Server 3, visit http://www.typeserver.com

Join the Extensis Community:

    Visit our blog
    Follow us on Twitter
    Participate in our forums
    Like us on Facebook

About Extensis

Extensis® is a leading developer of software and services for creative professionals and workgroups. Their solutions streamline workflows, securely manage digital assets and fonts, and control corporate typographic branding. Used by hundreds of Fortune 5000 companies, Extensis’ award-winning server, desktop, and web service products include: Portfolio Server® for digital asset management, Universal Type Server® for server-based font management, Suitcase Fusion™ for single-user font management, and the WebINK® web font rental service. Founded in 1993, Extensis is based in Portland, Oregon, and the United Kingdom. Extensis is wholly owned by Celartem Technology Inc., (JASDAQ Exchange: 4330). For additional information, visit http://www.extensis.com.

About Celartem

Celartem Technology, Inc. develops and delivers the best software and services for their markets—spanning digital content to energy management. Based in Tokyo, Japan, Celartem Technology has offices in New York, Beijing, the United Kingdom, Portland (US) and Seattle (US). Celartem Technology, Inc. is listed on Japan’s JASDAQ Exchange (4330) and is a new member stock of the J-STOCK index. For additional information, visit http://en.celartem.com/.

Copyright © 2011 by Extensis, a division of Celartem Inc., EXTENSIS and UNIVERSAL TYPE SERVER are trademarks or registered trademarks of Extensis in the United States of America, Canada, the European Union and/or other countries. This list of trademarks is not exhaustive. Other trademarks, registered trademarks, product names, company names, brands and service names mentioned herein are property of Extensis or other respective owners.

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©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Keuka SureGrip® Digital Catalog

King of Prussia, PA (PRWEB) December 05, 2011

Lorel Marketing Group (Lorel), a full-service marketing agency, and Keuka SureGrip®, a branded slip resistant footwear company that provides stylish, comfortable footwear for working professionals, announced the successful launch of the new Keuka SureGrip® Digital Catalog.

Utilizing the Lorel Digital Catalog Suite (DCS), the Keuka SureGrip® digital catalog provides individual customers and organizations the ability to interact with Keuka SureGrip® footwear and to gain a better understanding of the brand and its unique merchandise within an intuitive, easy to use web-based platform. The Keuka SureGrip® digital catalog not only encourages an increased engagement with consumers, but also drives them to purchase, by including seamless transitioning to the Keuka SureGrip® ecommerce website. Once on the website, the Keuka SureGrip® customer can easily specify and sort the merchandise by gender, brand, category, price, color and more, allowing Keuka SureGrip® to personally tailor the user experience.

“We are excited to team with Lorel to offer our customers an interactive way to shop from our catalog. This highly engaging experience showcases our product offering and we believe it will translate into increased brand loyalty and sales,” said Meredith Stewart, Vice President of Marketing at Genesco Licensed Brands.

“Lorel is helping Keuka SureGrip® to broaden their customer base reach with the use of the Digital Catalog. The Digital Catalog is designed to enhance the customer experience by combining the benefits of both the printed catalog and the fast-growing e-commerce channel,” said Sebastian Pistritto, President, Lorel Marketing Group.

Supporting the launch of the printed catalog, the Keuka SureGrip® digital catalog establishes an additional channel where Keuka SureGrip® can expand its outreach among current customers as well as prospects, as a direct to consumer retailer. Users have the option to browse through the entire Keuka SureGrip® collection and to share specific products and pages with friends and colleagues via email and various social networks. The Keuka SureGrip® digital catalog offers customers a deeper level of engagement and brand loyalty, leading ultimately to increased sales. Each page is embedded with tracking analytics, to provide valuable customer feedback for future product assortment and pagination updates. To learn more about Keuka SureGrip® footwear, visit http://keukafootwear.com.

The Lorel Digital Catalog Suite is available in three options; each one provides a unique content-guided catalog experience. As the Keuka SureGrip® digital catalog is built for the web, the Lorel DCS is also available for the iPhone and iPad with a consistent user interface and embedded tracking analytics. Based on customer needs, the Lorel DCS can be customized to include embedded videos, multiple product views, articles, animations, voiceovers, comparison tools, music, social media, wish lists, and more.

As a special option, the Lorel DCS can interface with a company’s database to recommend targeted products based on historical customer purchase data. This allows retailers to create multiple product segments based on individual customer profiles with dynamic messages offering personalized product assortments and promotions.

To learn more about the Lorel Digital Catalog Suite, please visit http://www.Lorel.com/digitalcatalog/, or contact Sebastian Pistritto at 610-337-2343, or spistritto(at)Lorel(dot)com.

Lorel Marketing Group is a full-service, multi-channel marketing agency in its twenty-fifth year of accelerating the measurable success of leading brands within the lifestyle, retail and healthcare industries. Lorel specializes in insight mining, strategy development, branded creative and measurable marketing promotions that embrace integrated online and offline tactics. Lorel’s client work has been recognized by various organizations and competitions such as the Summit International Awards, The Association of Marketing and Communications Professionals, The Creativity International Awards and the Healthcare Advertising Awards, among others.

Visit Lorel Marketing Group in King of Prussia, PA, or online at http://www.lorel.com. To contact Lorel, email info(at)lorel(dot)com or call 610.337.2343

Keuka SureGrip,® a division of Genesco Inc., is designed for those who know that when life moves fast, it’s easy to slip. Intended for professionals who want to step into any situation with confidence and style, Keuka SureGrip® combines unparalleled comfort and a slip resistant grip with designs that are anything but business as usual.

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©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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