Most popular eCommerce platforms today

Global Market Share (2023-2024 data):

  1. WooCommerce: 39% – The leading platform worldwide, popular due to its integration with WordPress, offering flexibility and customization.
  2. Squarespace Online Stores: 14.95% – Known for its user-friendly design and aesthetic appeal, ideal for small to medium-sized businesses.
  3. Woo Themes: 14.67% – Closely related to WooCommerce, benefiting from WordPress’s ecosystem.
  4. Shopify: 27% – A dominant player with a robust, user-friendly interface, widely used across various business sizes.
  5. Wix Stores: 18% – Popular for its drag-and-drop simplicity, catering to beginnersexplaining the platforms and their respective market shares based on the latest available data from 2023 and 2024. Here’s a concise summary:

U.S. Market Share (2024 data):

  1. Shopify: 28.41% – Powers over 2.8 million U.S. websites, leading due to its scalability and features.
  2. Wix Stores: 23% – Strong in the U.S. with 2.4 million stores, favored for ease of use.
  3. Squarespace Add to Cart: 16% – Popular for its design-driven approach.
  4. WooCommerce Checkout: 14% – Significant presence, especially among WordPress users.
  5. BigCommerce: ~0.3% – Niche player with robust features but smaller market share.